Aujourd’hui Demain – Vegan Concept Store, Ethical Fashion, Beauty & Grocery in Paris
Aujourd’hui Demain – Paris Vegan Concept Store for Eco-Friendly Living
Aujourd’hui Demain is a pioneering 100% vegan concept store in Paris's 11th arrondissement, bringing together ethical fashion, cruelty-free beauty, vegan groceries, lifestyle products and books under one roof. Open since 2017, it offers a contemporary approach to plant-based and eco-conscious living that goes far beyond food — making it as relevant for shopping, beauty and design lovers as it is for committed vegans.
TLC Paris tip: Come for more than groceries. Aujourd’hui Demain is particularly useful if you are looking for vegan fashion, cruelty-free beauty, books or sustainable lifestyle products that can otherwise be scattered across different parts of Paris. Combine it with a walk through the 11th arrondissement, Bastille or nearby Oberkampf.
Highlights
A pioneering Paris destination dedicated to vegan and more responsible living, bringing food, fashion, beauty, books and lifestyle products together under one roof.
Browse plant-based groceries, snacks, sweets, pantry products and harder-to-find vegan alternatives for everyday cooking and treats.
Discover vegan ready-to-wear, shoes and accessories selected for shoppers looking beyond conventional fashion and animal-derived materials.
Cruelty-free beauty, skincare, personal care and cosmetics make this as much a beauty-shopping address as a vegan grocery destination.
Come even if you are not shopping for groceries: the mix of fashion, beauty, books and lifestyle products makes Aujourd’hui Demain one of Paris's most complete vegan retail concepts.
TLC Paris tip: Don't come only for vegan food. Aujourd’hui Demain is particularly useful for discovering vegan fashion, cruelty-free beauty and lifestyle products in one place. If you are looking for the restaurant experience associated with the original concept, the team now welcomes diners at Présent, their separate restaurant nearby.
Aujourd’hui Demain – Paris Vegan Café, Grocery & Lifestyle Concept Store
Aujourd’hui Demain brings food, fashion and conscious living together under one roof in Paris. More than a vegan café or grocery store, this lifestyle concept offers a broad selection of plant-based foods alongside clothing, shoes, bags, accessories, beauty products, home and everyday essentials chosen around vegan and more responsible consumption. Stop for something to eat, discover new grocery products or browse the store for fashion, beauty and lifestyle finds without having to visit several specialist addresses.
Vegan food, ethical shopping, fashion, beauty, lifestyle products & conscious gifts
100% plant-based food, sweet treats, drinks & relaxed casual dining
Plant-based pantry products, snacks, alternatives, treats & everyday food discoveries
Allow time to browse the entire concept store — the experience extends well beyond the café and food shelves
Vegan clothing, shoes, bags, accessories & alternatives to animal-derived materials
Vegan cosmetics, skincare, personal care & cruelty-conscious beauty discoveries
Practical everyday products, gifts & eco-conscious ideas for a more considered lifestyle
Brands, products and café dishes evolve regularly, so there is often something new to discover
TLC Paris Concierge note: Don’t visit Aujourd’hui Demain thinking only of lunch or vegan groceries. Browse the whole store: fashion, footwear, accessories, beauty and lifestyle products are an important part of the concept. It is particularly useful for visitors looking for vegan alternatives in several categories without having to search across Paris for separate specialist shops.
Aujourd’hui Demain – Vegan Café, Grocery & Lifestyle Concept Store in Paris
Located in Paris’s creative 11th arrondissement , Aujourd’hui Demain is a vegan concept store bringing food, fashion, beauty and conscious living together under one roof. Far more than a café, it combines a plant-based restaurant and grocery with a carefully selected lifestyle boutique, creating a useful Paris address for visitors looking for vegan alternatives across several areas of everyday life.
The vegan café and restaurant is an important part of the experience, with plant-based savoury dishes, pastries, desserts and drinks in a relaxed contemporary setting. The grocery section extends the food offering with vegan snacks, pantry products, sweet treats and plant-based alternatives that can be difficult for visitors to find when exploring an unfamiliar city.
But Aujourd’hui Demain goes well beyond food. Its vegan fashion and lifestyle selection includes clothing, shoes, bags and accessories alongside vegan beauty, cosmetics and personal care. Visitors can also discover practical everyday products, gift ideas and alternatives to animal-derived materials, making the store particularly interesting for anyone exploring ethical fashion, cruelty-free beauty or a more conscious lifestyle.
Set in the lively 11th arrondissement, Aujourd’hui Demain is well placed for exploring eastern Paris. Nearby, Rue Oberkampf is known for its independent addresses, restaurants, bars and creative neighbourhood atmosphere. The surrounding streets lead towards Place de la République, while Square Maurice Gardette offers a quieter local pause and Atelier des Lumières adds one of the area’s best-known cultural experiences.
Recommended by TLC Paris Concierge, Aujourd’hui Demain is particularly useful because it brings so many aspects of vegan living together in one place. Come for lunch or a plant-based pastry, but leave time to explore the rest of the store — from groceries and beauty to fashion, footwear, accessories and lifestyle finds. It is as much a vegan shopping destination in Paris as it is somewhere to eat.