Aujourd’hui Demain – Vegan Concept Store, Ethical Fashion, Beauty & Grocery in Paris

Vegan Lifestyle • Fashion • Beauty • Grocery • Books

Aujourd’hui Demain – Paris Vegan Concept Store for Eco-Friendly Living

Aujourd’hui Demain is a pioneering 100% vegan concept store in Paris's 11th arrondissement, bringing together ethical fashion, cruelty-free beauty, vegan groceries, lifestyle products and books under one roof. Open since 2017, it offers a contemporary approach to plant-based and eco-conscious living that goes far beyond food — making it as relevant for shopping, beauty and design lovers as it is for committed vegans.

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TLC Paris tip: Come for more than groceries. Aujourd’hui Demain is particularly useful if you are looking for vegan fashion, cruelty-free beauty, books or sustainable lifestyle products that can otherwise be scattered across different parts of Paris. Combine it with a walk through the 11th arrondissement, Bastille or nearby Oberkampf.

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Highlights

100% Vegan Concept Store

A pioneering Paris destination dedicated to vegan and more responsible living, bringing food, fashion, beauty, books and lifestyle products together under one roof.

Vegan Grocery & Pantry

Browse plant-based groceries, snacks, sweets, pantry products and harder-to-find vegan alternatives for everyday cooking and treats.

Ethical Fashion & Accessories

Discover vegan ready-to-wear, shoes and accessories selected for shoppers looking beyond conventional fashion and animal-derived materials.

Vegan Beauty & Cosmetics

Cruelty-free beauty, skincare, personal care and cosmetics make this as much a beauty-shopping address as a vegan grocery destination.

More Than a Food Store

Come even if you are not shopping for groceries: the mix of fashion, beauty, books and lifestyle products makes Aujourd’hui Demain one of Paris's most complete vegan retail concepts.

TLC Paris tip: Don't come only for vegan food. Aujourd’hui Demain is particularly useful for discovering vegan fashion, cruelty-free beauty and lifestyle products in one place. If you are looking for the restaurant experience associated with the original concept, the team now welcomes diners at Présent, their separate restaurant nearby.

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Address & Map+

Aujourd’hui Demain — Vegan Concept Store

42 Rue du Chemin Vert, 75011 Paris

A 100% vegan Paris concept store bringing together grocery, fashion, beauty, books and lifestyle products in the 11th arrondissement.

Official Website ↗  ·  Instagram ↗

The Concept — More Than Vegan Food+

Aujourd’hui Demain opened in Paris in 2017 with an ambitious idea: create a destination where different aspects of a 100% vegan lifestyle could exist together.

Today the concept store brings together food, ready-to-wear, beauty, lifestyle products and books, making it useful both for committed vegans and visitors simply interested in more conscious alternatives.

Vegan Grocery & Food+

The grocery section is dedicated to plant-based products for everyday cooking, snacking, baking and discovering new vegan brands.

  • Plant-based pantry products and cooking essentials.
  • Vegan snacks, sweets and chocolate.
  • Dairy-free and plant-based alternatives.
  • Specialty products that can be harder to find in conventional Paris supermarkets.
  • Giftable food discoveries and treats.
Vegan Fashion & Beauty+

Aujourd’hui Demain goes well beyond grocery shopping with dedicated selections of vegan fashion and cruelty-free beauty.

  • Vegan ready-to-wear and clothing.
  • Shoes, bags and fashion accessories.
  • Cruelty-free cosmetics and makeup.
  • Vegan skincare and personal care.
  • More responsible alternatives to animal-derived materials.
Books, Gifts & Eco-Lifestyle+

The lifestyle side of the store extends the vegan philosophy into the home, everyday habits, reading and gift shopping.

  • Vegan cookbooks and food inspiration.
  • Books exploring veganism and conscious living.
  • Eco-friendly everyday products and accessories.
  • Reusable and lower-waste alternatives.
  • Small gifts for vegan and eco-conscious friends.
Looking for the Restaurant?+

The restaurant that was originally part of Aujourd’hui Demain has moved into its own separate address nearby under the name Présent.

If you remember Aujourd’hui Demain primarily as a vegan café and restaurant, come here now for the concept-store experience and check the team's current information for Présent when you want the sit-down dining experience.

Bonne journée / TLC Paris Tip+
  • Don't limit your visit to the grocery shelves — fashion, beauty and lifestyle are an important part of the Aujourd’hui Demain concept.
  • It's a particularly useful stop if you need several vegan products in one place rather than searching different specialist shops around Paris.
  • Combine it with Bastille, Richard-Lenoir, Oberkampf or the independent shops and cafés of the surrounding 11th arrondissement.
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Vegan Concept Store, Café, Grocery, Fashion, Beauty, Accessories & Eco-Conscious Living

Aujourd’hui Demain – Paris Vegan Café, Grocery & Lifestyle Concept Store

Aujourd’hui Demain brings food, fashion and conscious living together under one roof in Paris. More than a vegan café or grocery store, this lifestyle concept offers a broad selection of plant-based foods alongside clothing, shoes, bags, accessories, beauty products, home and everyday essentials chosen around vegan and more responsible consumption. Stop for something to eat, discover new grocery products or browse the store for fashion, beauty and lifestyle finds without having to visit several specialist addresses.

Best For
Vegan food, ethical shopping, fashion, beauty, lifestyle products & conscious gifts
Café
100% plant-based food, sweet treats, drinks & relaxed casual dining
Vegan Grocery
Plant-based pantry products, snacks, alternatives, treats & everyday food discoveries
First Visit?
Allow time to browse the entire concept store — the experience extends well beyond the café and food shelves
Fashion & Accessories
Vegan clothing, shoes, bags, accessories & alternatives to animal-derived materials
Beauty & Care
Vegan cosmetics, skincare, personal care & cruelty-conscious beauty discoveries
Home & Lifestyle
Practical everyday products, gifts & eco-conscious ideas for a more considered lifestyle
Good To Know
Brands, products and café dishes evolve regularly, so there is often something new to discover
Visitor Highlights
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TLC Paris Concierge note: Don’t visit Aujourd’hui Demain thinking only of lunch or vegan groceries. Browse the whole store: fashion, footwear, accessories, beauty and lifestyle products are an important part of the concept. It is particularly useful for visitors looking for vegan alternatives in several categories without having to search across Paris for separate specialist shops.

Aujourd’hui Demain – Vegan Café, Grocery & Lifestyle Concept Store in Paris

Located in Paris’s creative 11th arrondissement , Aujourd’hui Demain is a vegan concept store bringing food, fashion, beauty and conscious living together under one roof. Far more than a café, it combines a plant-based restaurant and grocery with a carefully selected lifestyle boutique, creating a useful Paris address for visitors looking for vegan alternatives across several areas of everyday life.

The vegan café and restaurant is an important part of the experience, with plant-based savoury dishes, pastries, desserts and drinks in a relaxed contemporary setting. The grocery section extends the food offering with vegan snacks, pantry products, sweet treats and plant-based alternatives that can be difficult for visitors to find when exploring an unfamiliar city.

But Aujourd’hui Demain goes well beyond food. Its vegan fashion and lifestyle selection includes clothing, shoes, bags and accessories alongside vegan beauty, cosmetics and personal care. Visitors can also discover practical everyday products, gift ideas and alternatives to animal-derived materials, making the store particularly interesting for anyone exploring ethical fashion, cruelty-free beauty or a more conscious lifestyle.

Set in the lively 11th arrondissement, Aujourd’hui Demain is well placed for exploring eastern Paris. Nearby, Rue Oberkampf is known for its independent addresses, restaurants, bars and creative neighbourhood atmosphere. The surrounding streets lead towards Place de la République, while Square Maurice Gardette offers a quieter local pause and Atelier des Lumières adds one of the area’s best-known cultural experiences.

Recommended by TLC Paris Concierge, Aujourd’hui Demain is particularly useful because it brings so many aspects of vegan living together in one place. Come for lunch or a plant-based pastry, but leave time to explore the rest of the store — from groceries and beauty to fashion, footwear, accessories and lifestyle finds. It is as much a vegan shopping destination in Paris as it is somewhere to eat.